For those who don’t know, bathroom advertising is exactly what it sounds like: advertising in the bathroom. Typically this means a framed ad or two above a urinal or on the other side of a stall door in the ladies’ room.

Now, don’t get flustered. Believe it or not, putting out some good bait here is a great way to hook new customers and reel them in! Think about it a bit.

When people go to the bathroom they have a good minute or two where they’re not talking to each other or getting distracted by other things. Instead, most people have their eyes facing forward while they go about their business.

This is an uninterrupted, captive audience. What are they going to do, close their eyes while they pee? Maybe, but it’s doubtful. Instead, they’re going to be wide open to look at your full color ad!

There’s no skip button in a bathroom and a bright, interesting ad is an excellent attention grabber in a bathroom stall. There’s literally nothing else to look at and bathroom advertising has up to 92% viewer recall, making it a high value option when compared to other, more expensive advertising routes.